Practice the Golden Rule – Biblical Principles to Build a Business

Business leaders often wonder where they can find the best business advice and counsel in order to build their business. Although good business counsel can be found in a plethora of books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life. That sacred book is the Bible. I have studied the Bible for years and have often read the words for encouragement, consolation, improvement, and inspiration. I have also found that it contains the best principles in order to build a successful business.

Biblical Principles to Build a Successful Business

A tremendous Biblical Principle on which to build a business is found in Matthew 7:42. In this verse, which has been coined the Golden Rule, states that we should “Do unto others as you would have them do unto you.”


Many great businesses have been built on this one biblical principle. In fact, J.C. Penny used just this one principle to start and grow his business into a thriving corporation. He once was quoted as having said, “I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.” The concept is to consider others first. The wise business leader and business will always treat others as they themselves would like to be treated.

Building the Golden Rule Into Business:

1. The Golden Rule Should Be Promoted in the Company’s Core Values

The Golden Rule should be a foundational principle of every business. Benton Hayden highlighted the importance of the Golden Rule in his article entitled, “Why the Golden Rule Must Be Practiced in Business” wrote “In today’s ultra-competitive marketplace, where companies start and fail at a drastic rate, having a solid set of ethics could be just what your company needs to stand head and shoulders above the rest.” There is no better core value in business than to treat others as we would want to be treated. In fact, the Golden Rule was a reflection of the principles and core values of J.C. Penny.

Experience Question: Do you reflect the Golden Rule in your values as a company? 

2. The Golden Rule Should be Prominent in interactions with Customers.

Fred Reichheld in a wonderful Harvard Business Review article entitled, “Profiting From the Golden Rule” wrote “We all want to be treated with honor and respect in ways, large and small, that enrich our lives. Such experiences not only make us happy, we want to share them with people we care about. By recommending an experience, we’re signaling our trust that our friends will be treated similarly. Recommendations also signal to businesses how customers view their relationship with the company. When customers feel so well treated that they enthusiastically recommend a company to friends, they are promoters. When treated so badly they recommend avoiding the company, they are detractors. Both have direct and measurable economic consequences.”

Experience Question: Have you trained your customer service representatives to treat others like they would want to be treated?

3. The Golden Rule Should be Practiced regularly in dealing with Team members.

For the Golden Rule to be elevated in an organization, it must be used throughout the organization. Speaker and author Brian Tracy encourages companies to “Practice Golden Rule Management in everything you do. Manage others the way you would like to be managed.” The Golden Rule is a great way to treat customers, it is also an essential way to treat employees. This principle is proven even in dealing with an employee issue. The Golden Rule works at all times and in all situations.

Experience Question: Would your employees state that you practice the Golden Rule with them?

There are many Biblical values that make for good business principles. Maybe one of the most important principles is practicing the Golden Rule. John Beckett has used this principle to build his business. He states that the rule “is about more than just this month’s bottom line. It’s about treating everyone with integrity, whether customers or and making sure Jesus is always number one. Focus on these things, John says, and the bottom line will take care of itself.”


Ken Gosnell is the “go” leader. He serves leaders by helping them to have great experiences that both transform them and their organizations that enable to go further faster. He has worked with hundreds of CEOS and their leadership teams to enhance their strategic, operational and people accomplishments. He is an author, coach, and strategic partner with CEOs. He is married to Shonda, and they have four children. You can connect with him at

He has also created the CEO Experience Impact Assessment. This assessment helps leaders learn the areas of their leader that they must improve to go forward. Get your score by taking the assessment here.

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