Practice Excellence – Biblical Principles to Build a Business

Business leaders often wonder where they can find the best business advice and counsel in order to build their business. Although good business counsel can be found in a plethora of books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life. That sacred book is the Bible. I have studied the Bible for years and have often read the words for encouragement, consolation, improvement, and inspiration. I have also found that it contains the best principles in order to build a successful business.

Biblical Principles to Build a Successful Business

Building a business on Biblical principles requires a change of perspective. One key perspective that is essential for Christian leaders is to practice excellence at all times and in all situations. The apostle Paul wrote these critical words in Colossians 3:23,24. He said “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, 24 since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.” Paul was reminding Christian leaders of the higher call that is their lives. Christians are not called just to do work that is average, but rather Christians are called to do all of their work with excellence as a way to honor God.

The Call To Excellence

1. The Christian Leader Strives for Excellence in ALL of their work.

Note the keyword “whatever” at the beginning of verse 23. To God, it does not matter about the type of work that we do. His desire is to be included in all the works that we do. In other words, Christian leaders and business owners can honor God in the variety of tasks that they do on a daily basis. In fact, every task matters. One Christian leader that I know has decided to offer free Bibles at their checkout counter in their store. They are practicing excellence in their check out process. As Christians, we are called to be excellent in all of our work. As Aristotle so eloquently stated, “Excellence, then, is not an act but a habit.”

Experience Questions: What work do you do on a daily basis that is hard to include God in the process? What could you do to honor God with that work?

2. The Christian Leader Strives for Excellence in SMALL tasks.

Excellence shows itself in the small, daily, seemingly inconsequential tasks. Steve Jobs once said “We don’t get a chance to do that many things, and should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life.” Every task should be an excellent task. In fact, one secret to business success is to do the small things really well. The Apostle Paul reminds his readers to do all things with “all your heart.” This includes the small things. You can’t do things with all your heart and do them badly.

Experience Question: What small task in your company can you turn into an excellent task?

3. The Christian Leader Strives for Excellent in CALLED tasks.

Finally, every person has been called to do good works according to their abilities and their experiences. Those areas of life in which we are called, are areas of mastery and excellence. To excel in these called areas are how we give glory back to the one who has given us those gifts in the first place. Every person should know their strengths and their abilities. They should know what they are excellent and then seek to improve their excellence.

Experience Question: Have you clearly identified the areas where you are the strongest and have you considered how to be even more excellent in those areas?

To do things with excellence is a difficult task. However, excellence stands out. Excellent products are talked about and used. Excellent service is appreciated and written about. Excellent work is seen and recognized. In short, excellence in hard to keep hidden. Therefore, the Christian business and business owner should strive for excellence in all that we do because we do as if we are doing it to serve Jesus Himself. And when we practice this attitude God Himself will reward our lives and our business for our excellence.


Ken Gosnell is the “go” leader. He serves leaders by helping them to have great experiences that both transform them and their organizations that enable to go further faster. He has worked with hundreds of CEOS and their leadership teams to enhance their strategic, operational and people accomplishments. He is an author, coach, and strategic partner with CEOs. He is married to Shonda, and they have four children. You can connect with him at

He has also created the CEO Experience Impact Assessment. This assessment helps leaders learn the areas of their leader that they must improve to go forward. Get your score by taking the assessment here.

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