Build on Solid Ground – Biblical Principles to build a Business

Business leaders often wonder where they can find the best business advice and counsel in order to build their business. Although good business counsel can be found in a plethora of books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life. That sacred book is the Bible. I have studied the Bible for years and have often read the words for encouragement, consolation, improvement, and inspiration. I have also found that it contains the best principles in order to build a successful business.

Biblical Principles to Build a Successful Business

A key to building a great business is acting with integrity. Integrity means doing the right thing in all situations at all times. Martin Luther King Jr. taught that “The time is always right to do what is right.” He might have taken his inspiration from the words of Proverbs 4:25-27 where the Bible teaches, “Let your eyes look straight ahead; fix your gaze directly before you.  26 Give careful thought to the paths for your feet and be steadfast in all your ways.  27 Do not turn to the right or the left; keep your foot from evil.” Businesses that are built on integrity are built on the solid foundation to last generations. Businesses that lack integrity are on a slippery ground that can crumble at any time.

Integrity is a Solid Foundation on which to Build a Business

1. Businesses with high integrity are built on a solid foundation.

People like doing business with businesses that they can Trust. Employees like following leaders that they can believe in and follow. A solid foundation in business is essential for long-term success. Employees must act with integrity and always do what is in the best interest of the business that they serve. Leaders should lead in such a way that it inspires their teams because they are leading with compassion and honesty. Proverbs 11:3 states, “The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity.”

Experience Question: When are you most tempted to compromise your integrity in making decisions in the business?

2. Businesses with high integrity are led by solid fundamentals.

Having good values in business is a key to building a successful organization. Having a good sense of values will help the leader and everyone throughout the organization to make better decisions. Staying true to the core values of the organization will help the organization, and its people remain true to founder’s purpose. Every company should measure their success on the fundamentals of their values.

Experience Question: Would you say that all of your employees act in alignment with the core values of the organization?

3. Businesses with high integrity are equipped with solid facts.

Integrity means that we know the truth and we act accordingly. High integrity leaders are not afraid of the truth, but rather allow the truth to guide decisions and outcomes. Businesses with high integrity act with truthfulness in all of their interactions. Leaders are called to see and know what is really happening in the business. Aloof leaders or leaders that turn their head to avoid knowing what is really happening with the products, the employees or the customers will never end up building a successful company.

Experience Question: How do you elevate truthfulness in your business?

Jesus told a business parable to his followers. The is true for both life and business. In Matthew 7:24-25 Jesus taught, “Everyone then who hears these words of mine and does them will be a wise man who built his house on the rock. 25 And the rain fell, and the floods came, and the winds blew and beat on that house, but it did not fall, because it had been founded on the rock. 26 And everyone who hears these words of mine and does not do them will be like a foolish man who built his house on the sand.27 And the rain fell, and the floods came, and the winds blew and beat against that house, and it fell, and great was the fall of it.” The question for every leader to examine is what foundation are you building your business on? Only businesses that are built on a solid foundation will stand the test of time.


Ken Gosnell is the “go” leader. He serves leaders by helping them to have great experiences that both transform them and their organizations that enable to go further faster. He has worked with hundreds of CEOS and their leadership teams to enhance their strategic, operational and people accomplishments. He is an author, coach, and strategic partner with CEOs. He is married to Shonda, and they have four children. You can connect with him at

He has also created the CEO Experience Impact Assessment. This assessment helps leaders learn the areas of their leader that they must improve to go forward. Get your score by taking the assessment here.

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