Develop a Second Mile Mentality – Biblical Principles to Build a Business

Business leaders often wonder where they can find the best business advice and counsel in order to build their business. Although good business counsel can be found in a plethora of books, there is only one book that contains all of the best business secrets that business leaders need to know to build a successful business and life. That sacred book is the Bible. I have studied the Bible for years and have often read the words for encouragement, consolation, improvement, and inspiration.

Biblical Principles to Build a Successful Business

A principle that helpful in building a life and building a business is going the second mile. Good businesses develop a second-mile mentality. Jesus himself gives this principle in Matthew 5:41. The New Century Version records the statement as, “If someone forces you to go with him one mile, go with him two miles.”

Jesus gives this principle to his followers as a way of separating themselves from the culture in which they were living for the purpose of helping others to see Him more clearly. In business, we also have the need to separate ourselves so that others can see our business more clearly. Every business would be wise to cultivate a second-mile mentality throughout their business.

Too many businesses are expecting second-mile results without giving second-mile service. Ken Gosnell

How To Develop a Second Mile Mentality:

1. Businesses That Practice Second Mile Service Find Unexpected Solutions

Second-mile service inspires people to find solutions for the customers that both please the customer and serves in the best interest of the business. Customer service is really customer creativity. Every company should free their people to solve the problems that their customers face. Chris DeRose and Noel Tichy in a Harvard Business Review article write of the importance of empowering all employees. They write, “Frontline workers not only see service breakdowns but also opportunities for serving customers in entirely new ways. Teaching frontline leaders the basics designing simple experiments enables organizations to test many more ideas than could ever be orchestrated centrally.” Great companies empower all employees to solve all the problems that all their customers might experience.

Experience Question: Have you ever been surprised by how your employees have solved a customer issue?

2. Businesses That Practice Second Mile Service Show Unexpected Sympathy

Great businesses listen to their customers. They genuinely care about their customers and want to solve their customer’s problems. Customers want to be listened to and understood. Sometimes all a customer really wants is to have someone listen to his or her problems and care about the situation. Companies that care about their customers will always have customers to care for.

Experience Question: Do you encourage your employees to fully listen to the customer and hear all about the issues that they are facing?

3. Businesses that Practice Second Mile Service Create Unexpected Stories.

Businesses that focus on customer service create great customer stories. Every business should pay attention to the stories that they create. Stories can be created any day and with any customer. Stories are created when customers are listened to and loved deeply. Pepco created an amazing story for the daughter of one of their customers. Watch the video below and think about the story that you can create in your business.

Experience Question: What great customer story have you ever created because of your love of customers?

4. Businesses that Practice Second Mile Service Provide Unexpected Service

Businesses that love their customers create new ways to improve their service to their customers. Author Tommy Newberry has written, “Constantly ask yourself how you can increase your service and contribution. Ask, “How can I triple my value to my boss, to my clients, to the marketplace, to my family?” Write it down. No one can do the minimum and reach the maximum.” When a company creates more value for their customers, their customers create more value for the company.

Experience Question: How could your company triple your value to your customers?

There are many Biblical values that make for good business principles. Maybe one of the most important principles is going the second mile. Roger Staubach once quipped that “There are no traffic jams along the extra mile.” Indeed, businesses and business leaders that choose to go the second mile will find many rewards and benefits.

8 Experiences Every CEO Needs Part 2

Bold experiences lead to better leadership. In fact, Albert Einstein once stated, “The only source of knowledge is experience.” Albert Einstein understood the fundamental fact that it is only by experiences that a person grows and develops. Leaders must expand, and they only expand when their experiences change. To reach their full potential leaders must continually develop the habit of growing in 8 “Great” Experiences. In my past article, I reviewed the first four experiences. You can read the entire article here.

5. A PEER Experience: Proverbs 15:22 states that “Where there are many advisors there is much success.” A wise leader will gather with other leaders and business owners to ask questions, gain insights on upcoming trends, and share success stories about how to move into the future. Mastermind or peer groups have been around for hundreds of years, and wise leaders have always utilized these experiences as a key to growing themselves and their organizations. There is no wiser move than to sit with your peers in a monthly roundtable experience. To gather with other CEO’s and business owners to ask questions, gain insights on upcoming trends, and share success stories about how to move into the future.

6. A TEAM Experience: John Maxwell states that “A leader who is walking where no one is following, is not leading, but rather is just taking a walk.” Leaders need a team to lead. Therefore, leaders must learn the secret of working well in and as a part of a team. Leaders must immerse themselves in team experiences as they become better team leaders.

7. An EXPEDITION Experience: Great leaders lead from the floor, not from their corner office. Leaders who make a difference know the importance of getting out and exploring. Leaders can be inspired by traveling to places where great leadership has been enacted. Leaders should schedule for themselves time to go and explore where other great leaders have walked before them.

8. A LIFE-MAP Experience: Leaders must know who they are in order to lead others effectively. Great leaders spend time discovering where they have come from and discern where they would like to move forward into the future.  They uncover truths about themselves in order to understand how they make decisions. When a leader knows themself, it becomes easier for others to be attracted to them and follow them with confidence.

ABOUT THE AUTHOR: 

Ken Gosnell serves leader by helping them to have great experiences that both transform them and their organizations. He has worked with hundreds of CEOS and their leadership teams to enhance their strategic, operational and people accomplishments. He is an experileader, author, coach, and strategic partner with CEOs. He is married to Shonda, and they have four children. You can connect with him at: https://www.linkedin.com/in/kengosnell/.

Experiences Every CEO Needs

Bold experiences lead to better leadership. Leaders often get stuck in their leadership. Howard Thurman gave the great advice, “Don’t ask yourself what the world needs. Ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who are alive.” Leaders need to be alive. They need to be thriving with a heart whose blood is pumping at a high level. Great leaders learn the secret of how to get unstuck and how to become alive. To get unstuck leader must continually develop the habit of growing in 8 “Great” Experiences.

1. A DREAM Experience: Every leader starts with a dream or vision. This vision is of a better future or product. However, after a period the vision often grows dim. Many leaders need to learn how to dream again. They need to learn how to develop and nurture a new series of visions. These vision experiences will help leaders to develop a crystal clear vision of the future.

2. A LISTENING Experience: The biggest knock on most leaders is that they do not listen. Great leaders are listening leaders. Glenn Llopis states in his excellent Forbes article about this topic these wise words, “Leaders who listen are able to create trustworthy relationships that are transparent and breed loyalty.” You can read the entire article here. Every leader can improve their leadership by becoming a better listening. Leaders must first listen first to themselves.

Coaching Question: Have you ever had a silent retreat where you spent a day listening to yourself and learn to master the art of listening?

3. A GROWTH Experience: Personal growth is essential to every leader’s success. My friend and mentor John Maxwell has taught this principle in his book the 21 Irrefutable laws of leadership. (One of the five leadership books that I encourage every leader to read. Email me a personal message for me to share with you the other four books that should be in your library.) One key law is called the Law of the Lid. John states that “Your leadership ability always determines your effectiveness and your potential impact on your organization.”

These growth experiences should be intentional and challenge the leader to improve their thinking and their skills. Here is a key truth, when the leader improves, the organization improves.

4. A SERVICE Experience: A wise teacher once wrote that “You know that the rulers in this world lord it over their people, and officials flaunt their authority over those under them. But among you it will be different. Whoever wants to be a leader among you must be your servant.” The best leaders are servant leaders. However, many leaders that rise to the top of the organization can often forget about the power of service. Every leader needs to find opportunities to serve others and when they do they will often find the heart of their leadership.

In my next article, I will discuss the next four leadership experiences that every leader must develop and cultivate.

ABOUT THE AUTHOR: 

Ken Gosnell serves leader by helping them to have great experiences that both transform them and their organizations. He has worked with hundreds of CEOS and their leadership teams to enhance their strategic, operational and people accomplishments. He is an experileader, author, coach, and strategic partner with CEOs. He is married to Shonda, and they have four children. You can connect with him at: https://www.linkedin.com/in/kengosnell/.